E-commerce SEO: Grow Your Online Store Without Paying Per Click
SEO drives 37% of all e-commerce traffic and has a 5.9x higher close rate than outbound marketing. TENET helps online stores across Africa rank their products on Google and build sustainable revenue that does not disappear when you stop paying for ads.
Why Your Online Store Is Not Growing Organically
Your products appear on page 5+ while competitors dominate the top results for the same items.
Every sale costs money in Google Ads or Facebook Ads — the moment you pause, sales stop.
Manufacturer copy or one-line descriptions give Google nothing to rank. Unique, optimized content wins.
Duplicate pages, slow load times, missing schema, and crawl errors are silently killing your rankings.
Category pages are often the highest-value SEO assets in e-commerce — yet most stores ignore them.
Without authoritative sites linking to your products, Google has no reason to rank them over established competitors.
Our E-commerce SEO Services
Full-stack e-commerce SEO from technical foundation to product and category page domination.
Technical SEO Foundation
Site structure audit, crawlability fixes, schema markup (Product, Review, BreadcrumbList), Core Web Vitals optimization.
Category Page SEO
Keyword-rich category descriptions, faceted navigation optimization, and internal linking to maximize category authority.
Product Page Optimization
Unique product descriptions, optimized title tags, alt text, image compression, and schema for rich search results.
E-commerce Keyword Research
Discovering buying-intent keywords your customers use at every stage: awareness, comparison, and purchase-ready.
Authority Link Building
Product reviews, brand mentions, marketplace integrations, and relevant editorial links to boost category and product authority.
Revenue Attribution Reports
Monthly e-commerce SEO reports tracking organic revenue, product ranking, and ROI vs. paid ad comparison.
Ready to build sustainable organic revenue for your online store?
Custom quote within 48h. No commitment.
How We Grow Your Online Store's Organic Revenue
E-commerce SEO Audit
Complete technical audit of your store: crawl errors, duplicate content, site speed, schema gaps, and keyword opportunity analysis by category.
Foundation Fixes
We fix technical issues first, then optimize your highest-revenue categories and best-selling product pages for maximum quick wins.
Content & Authority Scale
Systematic expansion: buying guides, comparison content, product reviews, and link building to build category authority across your product range.
Revenue Tracking
Monthly reports on organic revenue, keyword positions, product rankings, and organic vs. paid revenue split — so you always know the SEO ROI.
E-commerce SEO: Frequently Asked Questions
Can you help a Shopify or WooCommerce store?
Yes. We specialize in SEO for both Shopify and WooCommerce (WordPress), the two most common e-commerce platforms in Africa. We handle platform-specific technical SEO, app/plugin configuration, and structured data implementation for rich search results.
How is e-commerce SEO different from regular SEO?
E-commerce SEO requires optimizing hundreds or thousands of product pages simultaneously, handling duplicate content from faceted navigation and product variants, implementing e-commerce schema (Product, Review, Price, Availability), and building category-level authority. It also requires understanding purchase-intent keywords vs. informational queries.
How long does e-commerce SEO take?
Technical fixes show improvement within 4–8 weeks. Product and category keyword rankings typically improve significantly within 4–6 months. Content-based authority building compounds over 12+ months — the longer you invest, the more sustainable the results become.
Can I compete with Jumia and Konga on Google?
You cannot outrank marketplace giants for broad category terms. But you can — and should — dominate specific product searches, niche categories, and branded product queries where your store has distinct advantages. We identify exactly where to compete to maximize your ROI.
How much does e-commerce SEO cost?
Our e-commerce SEO packages start from 200,000 FCFA/month (approximately $325 USD) depending on store size, number of product categories, and competition level. We provide a detailed custom quote within 48 hours.
Build Organic Revenue That Compounds — Starting Today
Get a free e-commerce SEO audit and a custom growth plan within 48 hours. No commitment.