Social Media Management for Businesses in Africa
Delegate your social media — we handle everything: content creation, regular posting, replying to comments and messages, and targeted advertising. You stay visible without spending your days on it.
What Happens Without Managed Social Media
A page created with enthusiasm, then abandoned the moment things get busy — visitors see the last post was months ago.
A question in a comment or a WhatsApp/Messenger DM with no reply for days is a lost customer, not a minor detail.
Without a plan, posting becomes reactive and inconsistent — exactly what social algorithms penalize.
Stock templates and copy-pasted captions blend into the feed instead of building recognition.
Boosting posts randomly burns budget with no measurable return, and no one is checking what worked.
Writing captions, sourcing images and replying to messages between other tasks means it never gets done properly.
Why Delegated Social Media Management Works in Africa
Facebook and WhatsApp dominate the buying journey
Across francophone Africa and the CEMAC zone, Facebook remains the number one channel for discovering local businesses, and WhatsApp Business extends the conversation toward an actual sale. A business needs to be present and responsive on these two channels even before it has a fully optimised website.
Consistency matters more than perfection
Social algorithms favor accounts that post regularly. A page posting once a month steadily loses reach to competitors posting every week, even when their content is simpler — frequency compounds faster than production quality.
Community management is customer service, not an afterthought
A question left unanswered in a comment or a private message for several days is the social equivalent of a customer calling and hanging up because no one picked up. Social media management includes responsiveness, not just publishing.
What's Included in Social Media Management
Content, publishing, community management and advertising — run on a monthly editorial calendar built around your brand.
Content Creation
Visuals, short-form video and captions produced each month around your products, services and brand identity.
Scheduled Regular Posting
Posts published on a monthly editorial calendar — consistent frequency, not whenever someone remembers.
Community Management
Replies to comments and direct messages in your brand's voice, so no customer question goes unanswered for days.
Targeted Advertising
Facebook and Instagram ad campaigns set up, targeted and monitored — your ad budget spent with a clear objective.
Competitive Monitoring
A regular look at what's working for competitors and in your industry, feeding fresh ideas into your content plan.
Monthly Reporting
Reach, engagement and audience growth, with clear recommendations — not just a screenshot of numbers.
Social Media Management Plans
Three monthly plans built around how many platforms you need covered and how actively you want your community managed. Upgrade, downgrade or cancel at any time.
Essential
One platform, kept active and on-brand — no community management included.
- 1 platform (Facebook or Instagram)
- 8 posts per month
- Monthly editorial calendar
- Simple monthly report (reach, engagement)
- Email support within 48h
Business
Our most popular plan — two platforms with active community management.
- Everything in Essential, plus:
- 2 platforms (Facebook + Instagram)
- 16 posts per month
- Community management — replies within 24h
- Detailed monthly report with recommendations
- Priority WhatsApp support
Premium
Full social presence management across three platforms, with paid campaigns.
- Everything in Business, plus:
- 3 platforms (+ LinkedIn or TikTok)
- 24 posts per month + stories/reels
- Paid ad campaign management
- Monthly competitive monitoring
- Dedicated account manager
Indicative pricing — adjusted to your number of platforms and industry. Ad spend is billed separately and paid directly to Meta/TikTok. Month-to-month, no long-term contract.
Every week without a post is a week your competitors capture the attention your audience would have given you. An inactive page costs more in lost visibility than an active one costs to run.
Custom quote within 48h. No commitment.
How Social Media Management Works
Audit & Access
We review your existing accounts (or create them from scratch) and collect the access we need to start posting.
Strategy & Editorial Calendar
Together we define your tone, content pillars and a monthly calendar matched to your chosen plan.
Content Production
Visuals, captions and short-form video are produced each month around your products, services and offers.
Posting & Community Management
Posts go live on schedule; comments and messages are answered in your brand's voice.
Targeted Advertising
On eligible plans, ad campaigns are set up, targeted and monitored against clear objectives.
Monthly Report
A clear summary of reach, engagement and audience growth, with recommendations for next month.
Social Media Management — Frequently Asked Questions
Which platforms do you manage?
Facebook, Instagram, LinkedIn and TikTok — the number of platforms covered depends on the plan you choose.
Who creates the visuals and videos?
Our team produces the content based on your brand identity and the information you provide — products, offers, events and photos.
Do you reply to messages and comments on my behalf?
Yes, from the Business plan up, using a tone and response guidelines agreed with you in advance to stay true to your brand.
Do you also manage paid advertising?
Yes, from the Premium plan up — we set up and monitor ad campaigns. The ad spend itself is billed separately, paid directly to Meta or TikTok.
Can I approve posts before they go live?
Yes, we can set up a systematic approval step, or run fully autonomously — whichever you prefer.
Can I combine this with website management?
Yes — many clients combine both for a consistent digital presence across their site and social channels. Ask us for a combined quote.
Ready to Delegate Your Social Media?
Tell us about your current accounts and goals — we'll recommend the plan that fits, with no obligation.